AS Monaco and APM Monaco have announced the extension of their partnership for a further three seasons, with the collaboration now set to continue until 2029. APM Monaco, which has been the major partner of the Principality’s club since 2023, continues its commitment to the Rouge et Blanc. The leader in chic and fashionable jewellery will continue to feature on the front of AS Monaco first-team players’ match jerseys during the French Ligue 1 championship.
Building on joint initiatives carried out over recent seasons, the two Monegasque organisations aim to strengthen their cooperation. Activities will include events organised during home matches, dedicated events, and photo and video shoots. Special events will be organised at the AS Monaco Performance Centre, as well as in APM Monaco stores. Unique digital initiatives will also be offered to Monaco supporters with the aim of enhancing their experience and strengthening their connection with the brand. APM Monaco will also continue to invite its ambassadors and influencers to the Principality club’s matches under exclusive conditions.
Philippe Prette, APM Monaco CEO, stated that the organisations are honoured to continue this adventure with AS Monaco. He noted that now is the time to move forward together, to create memorable moments for the Principality and for those who follow it around the world.
For its part, AS Monaco, thanks to its excellent reputation among the French public and its 29 million followers on social media, will support APM Monaco’s reach in Monaco, France and internationally. Thiago Scuro, AS Monaco CEO, expressed delight at extending the partnership with APM Monaco, a Monegasque brand that proudly represents the Principality and, like AS Monaco, embodies elegance and modernity. He noted that the renewal demonstrates that the journey shared since the launch of their collaboration is a fruitful one and holds great promise for the future.
