Formula 1 and Disney have announced a landmark collaboration set to launch in 2026, bringing the iconic world of Mickey Mouse and Friends into the fast-paced realm of motorsport through global content, merchandise and immersive fan experiences.
The partnership unites two powerhouse brands known for their innovation and entertainment value, promising a fresh crossover that will connect audiences of all ages. Fans can expect Mickey, Minnie, Goofy and other beloved Disney characters to appear alongside Formula 1’s high-speed spectacle, both on and off the track.
Details of the collaboration remain under wraps, but the venture is expected to deliver a series of unique activations aimed at engaging the growing global fanbase of both brands. With more information due in the coming months, anticipation is already building around how these two entertainment giants will blend storytelling and sport in new and imaginative ways.
The move forms part of Formula 1’s broader strategy to expand beyond traditional sporting boundaries and reach wider demographics, particularly among younger audiences. Recent data shows that over four million children aged 8–12 across Europe and the United States now follow Formula 1, while under-25s make up more than half of its TikTok audience and 40% on Instagram.
Disney, preparing to celebrate nearly 100 years of Mickey Mouse & Friends, will harness its global influence to bring a fresh dimension to Formula 1’s fan engagement, helping create experiences tailored to both lifelong Disney devotees and the sport’s newer digital-native audience.
Fans can follow the progress of this high-octane partnership through the official @mickeymouse and @f1 social media accounts as Mickey and the gang prepare to take on the circuit in 2026.
