AS Monaco has renewed its partnership with French luxury furniture brand Roche Bobois for a further two seasons, reinforcing a collaboration that blends high-end design with elite football.
Initially launched in 2023, the partnership introduced the “Roche Bobois Lounge” at Stade Louis-II, a dedicated VIP space offering premium guests and club partners an elevated matchday experience. Situated on a private terrace with panoramic views of the pitch, the lounge will continue to serve as a focal point of the club’s hospitality offering until at least 2027.
The lounge showcases Roche Bobois’ hallmark style, combining modern aesthetics with comfort and refinement. Furnished with the brand’s signature creations, the space reflects the craftsmanship and elegance for which the company is globally recognised.
From next season, the Roche Bobois SA Group will further extend its presence at Stade Louis-II through the addition of Cuir Center, one of its subsidiary brands. Cuir Center will outfit the Salon Honneur, in partnership with Zondacrypto, enhancing the stadium’s luxury offering.
The partnership reflects Roche Bobois’ broader ambitions within the Principality, where it has maintained a presence for the past four years. By aligning with AS Monaco—a club known for discipline, ambition, and international stature—the brand aims to deepen its engagement with Monaco’s premium clientele and reinforce its identity as a supporter of institutions central to the principality’s cultural and sporting prestige.
With the extension of this collaboration, AS Monaco continues to enhance its premium hospitality services, while Roche Bobois affirms its commitment to the values of performance, elegance, and excellence shared by both organisations.
